Pakistan vs Polio

A Drop of Life!
Pakistan is one of only two countries in the world with ongoing wild poliovirus transmission.

The Polio Challenge

Long-Term – Eliminate Polio From Pakistan

The Battle Call: Commence narrative building, changing mindsets about Polio

• Destroy myths and misconceptions about the polio vaccine.
• Unite the country into the belief that Polio is a national calamity; its elimination is the responsibility of each one of us.
• Change mindsets. Achieve behavioral change. Turn every Pakistani into a Polio beater.

Commence new narrative and national belief:

• We are a people united and resilient.
• We have outperformed most countries of the world in the fight against the COVID pandemic.
• United the country in the determination to completely eliminate Polio from Pakistan.
• Highlighted bravery of Polio Workers.
• Though the campaign was Polio centric, it was part of and in support of the overall Sehatmand Pakistan initiative of the Government.

The Campaign objectives

• To elevate the Polio threat perception to the level of a “National Health Emergency”.
• To raise awareness, involvement and urgency.
• To unite Pakistan in efforts to completely eliminate Polio from the country.
• Momentum was generated and taken to an emphatic conclusion.