MKRF Initiative: National Disasters

Campaign: PUKAAR (Cry for Help) for Tsunami

MKRF launched an intensive and passionate campaign highlighting the sheer scale of human suffering. The outpouring of help was tremendous. MKRF was able to channelize contribution effectively.

MKRF PUKAAR (Cry for Help) launched a massive relief campaign to provide rescue & relief to disaster stricken people of Indonesia, Thailand, Sri Lanka, Bangladesh and India. Included amongst several initiatives was a 4-hour long telethon on Geo TV which raised hundreds of millions of rupees from Pakistani diaspora from all over the world.