MKRF Initiative: National Disasters

Campaign: PUKAAR (Cry for Help) for Flood Victims

MKRF launched an intensive and passionate campaign highlighting the sheer scale of human suffering. The outpouring of help was tremendous. MKRF was able to channelize contribution effectively.

MKRF joined hands with Imran Khan to raise awareness of the plight of the flood victims and raise contributions. Hundreds of millions of rupees were raised and distributed through Imran Khan.