Vision
MKRF believes that the power of communication can change mindsets, make us more tolerant and create a more balanced and empowered …
About MKRF
The Mir Khalil ur Rahman Foundation (MKRF) is a section 42, nonprofit organization engaged in advocacy campaigns for the public good. MKRF uses its strategic relationship with the largest media group in the country, and with other media groups, to develop and run campaigns that change mindsets and behavior in relation to issues of great national importance.
MKRF has campaigned extensively and effectively on issues related to economic development, governance, peace, extremism, freedom of expression, health, education, anti-women laws, etc.
Glimpses of Aman Ki Asha
(Hope for Peace) – Changing Mindset
The Aman ki Asha peace campaign jointly initiated by the Jang Group and the Times of India is one year old today. To my mind, this has been the most serious attempt at facilitating peace between India and Pakistan at any platform. The Aman ki Asha campaign has also been the most intense and extensive media campaign on any single subject in the last 60 years. It is also the first time ever that media in both countries have jointly campaigned for peace.
Awareness of Kashmir quadruples, 74% Indians express a desire for peaceful relations with Pakistan up from 50% in December last year. 70% of Pakistanis surveyed expressed the desire for peace with India…
